Recently, the integration of cognitive neuroscience in Natural Language Processing (NLP) has gained significant attention. This article provides a critical and timely overview of recent advancements in leveraging cognitive signals, particularly Eye-tracking (ET) signals, to enhance Language Models (LMs) and Multimodal Large Language Models (MLLMs). By incorporating user-centric cognitive signals, these approaches address key challenges, including data scarcity and the environmental costs of training large-scale models. Cognitive signals enable efficient data augmentation, faster convergence, and improved human alignment. The review emphasises the potential of ET data in tasks like Visual Question Answering (VQA) and mitigating hallucinations in MLLMs, and concludes by discussing emerging challenges and research trends.

Large Language Models (LLMs) have demonstrated remarkable abilities in text comprehension and logical reasoning, indicating that the text representations learned by LLMs can facilitate their language processing capabilities. In cognitive science, brain cognitive processing signals are typically utilized to study human language processing. Therefore, it is natural to ask how well the text embeddings from LLMs align with the brain cognitive processing signals, and how training strategies affect the LLM-brain alignment? In this paper, we employ Representational Similarity Analysis (RSA) to measure the alignment between 23 mainstream LLMs and fMRI signals of the brain to evaluate how effectively LLMs simulate cognitive language processing. We empirically investigate the impact of various factors (e.g., pre-training data size, model scaling, alignment training, and prompts) on such LLM-brain alignment. Experimental results indicate that pre-training data size and model scaling are positively correlated with LLM-brain similarity, and alignment training can significantly improve LLM-brain similarity. Explicit prompts contribute to the consistency of LLMs with brain cognitive language processing, while nonsensical noisy prompts may attenuate such alignment. Additionally, the performance of a wide range of LLM evaluations (e.g., MMLU, Chatbot Arena) is highly correlated with the LLM-brain similarity.

Most previous studies integrate cognitive language processing signals (e.g., eye-tracking or EEG data) into neural models of natural language processing (NLP) just by directly concatenating word embeddings with cognitive features, ignoring the gap between the two modalities (i.e., textual vs. cognitive) and noise in cognitive features. In this paper, we propose a CogAlign approach to these issues, which learns to align textual neural representations to cognitive features. In CogAlign, we use a shared encoder equipped with a modality discriminator to alternatively encode textual and cognitive inputs to capture their differences and commonalities. Additionally, a text-aware attention mechanism is proposed to detect task-related information and to avoid using noise in cognitive features. Experimental results on three NLP tasks, namely named entity recognition, sentiment analysis and relation extraction, show that CogAlign achieves significant improvements with multiple cognitive features over state-of-the-art models on public datasets. Moreover, our model is able to transfer cognitive information to other datasets that do not have any cognitive processing signals.

Cognitive processing signals can be used to improve natural language processing (NLP) tasks. However, it is not clear how these signals correlate with linguistic information. Bridging between human language processing and linguistic features has been widely studied in neurolinguistics, usually via single-variable controlled experiments with highly-controlled stimuli. Such methods not only compromises the authenticity of natural reading, but also are time-consuming and expensive. In this paper, we propose a data-driven method to investigate the relationship between cognitive processing signals and linguistic features. Specifically, we present a unified attentional framework that is composed of embedding, attention, encoding and predicting layers to selectively map cognitive processing signals to linguistic features. We define the mapping procedure as a bridging task and develop 12 bridging tasks for lexical, syntactic and semantic features. The proposed framework only requires cognitive processing signals recorded under natural reading as inputs, and can be used to detect a wide range of linguistic features with a single cognitive dataset. Observations from experiment results resonate with previous neuroscience findings. In addition to this, our experiments also reveal a number of interesting findings, such as the correlation between contextual eye-tracking features and tense of sentence.